WON is a new, innovative Danish design brand, established in 2015 on a solid foundation supported by three generations of passion for furniture design.
Based on the Scandinavian design universe, respect for simple form, good quality and workmanship - WON brings new energy to the table with an original furniture collection, targeting the creative, urban person.
The principal idea is to develop designs that exude Scandinavian lightness and match the modern city home - where there is a requirement for functionality and flexibility - and where aesthetics play a central role.
To take the vision of a brand with focus on nordic living to a new level, WON has teamed up with a range of young and established designers. Among the first contributors to the collection are 365° North, Steffensen & Würtz and Note Design Studio.
WON is an independent brand established by Wendelbo Interiors and present at several continents.
2017 is the 150 anniversary year of trade and collaboration between Japan and Denmark. As a contribution to the celebration the Danish Danish Architect and Designer Lars Vejen will be curating a new DESIGN COLLABORATIONS event with an exhibition at The Kyoto Museum of Traditional Crafts in Kyoto, Japan, at Gallery A. Petersen Collection & Craft in Copenhagen, Denmark and online.
The exhibitions will show new designs by Lars Vejen created in close collaboration with selected Japanese and Danish craftsmen – all handicrafts with roots in traditional crafts, skills and cultures.
LET'S DO PR is managing the PR in Denmark and will be present in both Kyoto and Copenhagen for the opening ceremonies. If you have any press related questions please don't hesitate to ask.
DESIGN COLLABORATIONS / Japan – Denmark 150 years is supported by the official Japan and Denmark by permission to use the official anniversary logo.
Lars Vejen is specialised in creative collaborations and design products of high quality. After 18 years, hereof more than 10 as Head of Design at one of Denmarks leading and award winning architectural studios, Lars Vejen took over parts of the design devision and founded his own design studio.
Lars Vejen has an impressive portfolio - his work, spanning from jewellery over small interior objects to large scale contract market designs. It is a testimony to talent, modern co-creation, global vision and the power of synergies. With base in Denmark and Japan Lars Vejen works for both European and Japanese clients
CEO, Danish Design Centre: "Lars Vejen is paving the way for a new kind of Danish design, which blends aesthetics, craft and functionality with a strong sense of commercial impact. Lars builds on our strong heritage as he reinvest the Danish design DNA for a 21st century audience".
After almost a century in the business Kvänum is represented in everything from cozy cottages, historic castles and private homes on every continent. As the owner of an interior from Kvänum (kitchen, bath and storage), you are a part of an exclusive group.
Joelina Lökke is the owner of Kvänum in Denmark and during the last five years and two flagship stores - in Copenhagen and Aarhus - she has increased the market position in Denmark significantly!
Kvänum is a high end kitchen brand and a lot of design interested Danes have with great enthusiasm found out that Kvänum is a lot more than a romantic Swedish kitchen in solid wood.
Muubs is specialized in designing and producing furniture and interior exclusively in raw materials. All products have a raw and unique urban look - a contrast to the minimalistic.
Muubs is established in 2010 and have a close collaboration with artisans globally but is deeply rooted in the famed Danish design tradition and bring new life and small surprises into modern homes.
Mandalay garden furniture is a classic in Danish design. The Marguerit coffee table is originally created by the Danish designer Ankjær Andreasen and in the 50s and 60s the furniture was to be found in almost every Danish garden.
The founder of Mandalay Mogens Tolling relaunched the classic Marguerit serie 10 years ago and today the company is taken over by new Danish owners for who it is important to be true to the design history of Mandalay.
JENSENplus is owned and manged by Jeanette Omann and opposite to a lot of design brands Jeanette cooperates closely with two designers; Lars Vejen and Mikkel Bahr both architects within interior design. Together they team up in a strong trio creating classic design with attitude and simplicity both for the Danish market and internationally.
The company has a long history, started back in the 1930's and Jeanette Omann is third generation. The products has a strong present at the contract market but with many inquiries from private customer and todays more and more blurred boundaries between the different target groups it is important for JensenPlus to be represented in danish lifestyle media.
Outdoor training and home training: where you want, when you want and with who you want. Formel T is specialized in gym equipment with Danish design traditions.
Once you invest in products that increase the motivation you experince the freedom of having your own training equipments. The Formel T products are ergonomic and multifunctional and the design fade into a modern life and interior.
The equipment is very travel friendly and you fill in the exact amount of weight you want.
In cooperation with the Danish chocolate and candy manufacturer Carletti we activated some of the best Danish food bloggers. In order to use the heat from the grill we focused on Carletti's number one product 'the big chocolate plates for home cooking'.
The bloggers picked up the theme of summer barbeque desserts - and don’t we all just love the concept of outdoor cooking and spending long summer nights under the open sky?
Carletti's 'big chocolate plates' has been in the business for more than 30 years and represents 80 percent of the sale, and for the target group it often represents an iconic product from the childhood - now ready to pass on to next generation.
The iconic Moccamaster have for nearly half a century, brewed billions of cups of coffee to coffee drinkers worldwide. It radiates functionality, simplicity and unites coffee history and modernity in a viable retro design. Many sees the legendary Moccamaster as the ultimate filter coffee brewer. It is well known for it’s long lasting design but is not afraid to play with new colors.
Moccamaster produces nearly half a million machines yearly and much is sold at the Scandinavian market. Denmark come in fourth on the list of most coffee consumption nations - we drink about 20 million cups of coffee a day. It means that each inhabitant drink 4 cups a day and more than 50% of these prefers filter coffee rather than other types of coffee.
Moccamaster has a strong presence at the Danish market and that position become clear in the work on the social media. Together with Moccamaster Nordic we have grown the Danish fan base on Facebook from 6.000 to 44.000 fans and the acknowledgement from the consumer is overwhelming. We also play with Instagram, the bloggers and the printed media.
When Danish urban contemporary artist Mikael B posted one of his first works on social media for the first time, the post was commented 22,000 times. Since then the wheels have been spinning fast and his art career as well as his fanbase have skyrocketed. Now, five years later, the 32-year-old artist has a studio in Los Angeles, an American manager, five employees and has been showing at the notorious art show Art Basel.
He is one of the first Danish artists to master social media to communicate directly with his audience, thus relying less on traditional reviewers to make his fortune. After several requests from his Danish audience and collectors Mikael B held in August 2016 his first major solo exhibition in Denmark. Location for the exhibition was the 700 m2 showroom at one of Danish design's most significant design houses - &traditions. The exhibition also showed some of Mikael's urban art projects for clients as Nike, American Express, LinkedIn and Google and the exhibition (30 pieces of work) was sold out during less than a week.
Mikael B is the story about a lot of talent and creativity and how Denmark soon became to small. A story about how an artist and entrepreneur by heart moved to LA and gained a lot of success - very fast - and the desire to tell that story in the Danish media. With the right angle the story was very well received and soon we hit the biggest Danish national newspapers and talkshows.
There are many fine home accessories out there, but most of it made for women. The Oak Men only produce what they think is cool. They create products which they as men can relate to. Stuff that men themselves will buy. Stuff that women can buy for their men. The Oak Men design and manufacture products for use in everyday life. Every product handled by The Oak Men is based on cabinet making, with a focus on quality, simplicity, aesthetics and humor.
The popularity of Danish design in general is massive also internationally and The Oak Men have done what a lot of young men dreams about these years. Making a business of creating beautiful products in wood. The Oak Men have retailers in several European countries but also the luxurious airline NetJets servers customers with products from The Oak Men, Jack’s Stir Brew Coffee with seven locations in New York, Michelin restaurants, international museums, Tivoli in Copenhagen etc.
The Oak Mens story and products are unique, they encapsulate the new Nordic style and have the potential to become a classic. A fact the press is beginning to realize as well.
The new Mogens Hansen strives to be a pioneer in Denmark, developing a collection of sustainable furniture, Purpose Design, maintaining the characteristic strict demands for quality, design and comfort.
Mogens Hansen is one of the few Danish furniture companies who has kept the production in Denmark and the green transition has already strengthened the export.
We launched the green corporate story to the business and trade media and the product news to the magazines. Together with the Aarhus designer Anders Nørgaard and industrial designer Tom Stepp some new designs have seen the day but also some successful redesigns from the existing collection. Both designers have over the years developed several furnitures for well established brands.
The owner of Robe, Rikke Jersø has been working as a designer in the fashion industry for almost two decades before she starts up her own business six years ago. Robe is founded on the idea of creating simple collections and with the use of minimum number of models. Robe focus on the essence of your wardrobe, making timeless design, Scandinavian design with precise details and fit.
The designer Rikke Jersø has a lot of love to knitwear and believes in slowfashion. She believes in downsizing the wardrobe and buying quality instead of endless consumption.
Rikke find a lot of her inspiration in the home and interior industry and presenting her products at international design exhibitions. Robe works in the field between design of furniture and fashion which melt together on an exciting stage with art these years in the international metropoles.
Kapitel2 represented by Rasmus Gyberg works with unique design products from Bla Station, Zero Lighting and Baux - furniture, lighting and acoustic solutions for public environments. All three brands have a shared passion for sustainability and functionality.
Architects are an important target group for Kapitel2 and we work with both trade media and the home and interior magazines.
Baux’ client list includes Google, LinkedIn and Stella McCartney. Baux creates aesthetic solutions to insure better acoustics and indoor environments ideal for office spaces. They use organic and environmentally friendly materials to produce elements made from a mix of excelsior, cement and water.
Zero creates intelligent light with attitude. They focus on energy conservation, which is apparent in the use of LED-technology. Furthermore, Zero use materials with a long life expectancy, and they use the materials as a guiding part of the design process.
Blaa Station develops furniture, which not only borders between design and art, but they also aim to work in an ethical and environmentally friendly way. They design chairs, tables and benches in collaboration with a variety of designers to create innovative and functional designs.
oneA Storm System® is developed with a desire to create the finest and most beautiful surfaces within architecture. The Storm System® embraces functionality and designs in a unique and innovative way.
The Storm System® is built around the system of a mounting ring – one ring for all installations. The ring can be installed into various building structures, such as plaster, acoustic ceilings, and wood. The system makes it possible to remove, hide and minimize the number of visible components in both ceilings and walls.
The core of the design lies in the mounting system - All products are placed into the mounting ring, and it is easy to change one component with another, leaving you with an extremely flexible system.
Furthermore, all products have a special designed “snap lock”. This cutting edge technology allows you to make a perfect and quick installation of the product. The Storm System® offers a variety of different products whether you prefer lighting, smoke detectors, motion detectors, surveillance camera, speakers, outputs, sprinklings, or Wi-Fi.
After 8 years of work the product lines are already embraced by leading architects worldwide - during 2016 the Storm System® is exported to more than 25 countries. All products are designed and manufactured in Denmark by skilled Danish designers and architects with extremely high standards.
The Storm System® wins the design award 'Smart Home 2016'.
Lea Kirkegaard is a young Aarhus based artist with a simple and elegant aesthetic. Every piece of art is unique and the strokes painted by Lea are easily recognisable.
A perfectionist’s desire of improving and an interest in creating is what has formed Lea as an artist. Drawing and painting have been her interests as long as she remembers and the creativity still plays a significant role in her life;
“Creativity makes me smile, and I see that as reason enough to continue living in my creative universe”.
With a modern take on elegance the illustrations brings life and colour into Scandinavian homes.
Charity work is a popular and prestigious assignment and the Danish textile designer Astrid Skidsted was invited to create an elegant christmas angle for the Danish Association of the Blind. The purpose is to improve the lives of blind people in Denmark with the help of generous private donations. Santa Lucia is the saint of the blind and Astrid designed a Santa Lucia angle in lacer cut felt.
We created an online campaign and cooperated with 10 lifestyle bloggers - leading home and interior bloggers who all styled Christmas decoration and created beautiful posts on blogs, instagram and Facebook.